About Us
Woof Woof Proof™was born from frustration — with “eco” toys that weren’t durable, and “durable” toys that filled landfills. We knew we could do better. Using a protected manufacturing method, we blend agricultural waste like hay, husk, and palm with traditional binding techniques to craft beautiful, rugged, sustainable dog toys. We’re not just green. We’re radically natural. And in a category filled with foam and rubber, we’ve chosen to stand for craftsmanship, transparency, and purpose.
Our Flagship Innovation: FUURRSBEE™
At the center of our launch is the FUURRSBEE™ — the world's first flat disc dog toy made entirely from compressed straw and tightly coiled palm fiber. Built with our patent-backed, mold-free method, it tosses like a frisbee, tugs like a rope, and returns to the earth when the play is done. No glue. No plastic. No filler. Just nature, engineered for high performance. Its unique shape and hand-wrapped texture stop shoppers mid-aisle and win over dogs that destroy traditional toys in minutes.
What’s Next: A Growing Lineup, Global Vision
FUURRSBEE™ is just the beginning. Behind the scenes, we’re developing a full product line — from hand-braided tug toys and compressed plant-fiber chews, to soft, rope-wrapped plush comfort toys. Every product is designed to solve a problem on the shelf: durability, sustainability, or sensory enrichment. Our patent unlocks a new category in pet retail: 100% plant-based toys that actually perform. With strategic retail partnerships and sample kits now available, we’re inviting you to help scale a better way to play.